Amies, Sir Hardy

(1909-2003)
   Born in London, he joined the house of Lâchasse in 1934, where his mother worked, and he was soon promoted to chief designer. During World War II, Amies served as a liaison to the British and Belgian armies and contributed designs to the Government Utility Scheme, which raised money for the war effort by selling clothes for export to the Americas. He also worked with the Incorporated Society of London Fashion Designers, the governing body of British couture. He opened his own couture house on Savile Row in 1945. In 1955, he was appointed as the official dressmaker to Queen Elizabeth II, a position that ended when he turned eighty years old. Amies addressed the problem of being copied by selling toiles of his suits to stores and made numerous licensing deals for menswear, workwear, cosmetics, lingerie, and ready-to-wear clothing. He received the British Hall of Fame Award and was honored with knighthood in 1989. Amies, at the age of ninety-three, sold the company to the Luxury Brands Group in 2001. Since then, the newly created ready-to-wear collection, designed by Paolo Gabrielle in 2002, was poorly received and ceased, and the couture line has seen a parade of designers come and go—including Kenneth Fleetwood, Jon Moore, and Jacques Azagury. In 2004, Ian Garlant put Hardy Amies haute couture back on track.

Historical Dictionary of the Fashion Industry. .

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  • Amies, Sir Hardy — ▪ 2004       British couturier (b. July 17, 1909, London, Eng. d. March 5, 2003, Langford, Oxfordshire, Eng.), dressed Queen Elizabeth II of England for half a century and was credited with having been a major influence on the menswear fashion… …   Universalium

  • Savile Row — Location Westminster, London, UK Direction North South Start Conduit Street End Burlington Gardens …   Wikipedia

  • British civilian clothing order CC41 —    A law passed in Great Britain during World War II making it illegal for a manufacturer or designer to use unnecessary buttons, stitches, pockets, pleats, or any embellishments that were not functional to the garment in order to save raw… …   Historical Dictionary of the Fashion Industry

  • Clothing control label CC41 —    Clothing that bore this label was created during World War II in compliance with the British Civilian Clothing Order CC41 by a selected number of British designers.    See also Amies, Sir Hardy; Government Utility Scheme; Incorporated Society… …   Historical Dictionary of the Fashion Industry

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  • Paula Hamilton — Infobox Model name=Paula Hamilton caption= location= England birthdate= Birth date and age|1961|1|23|df=y haircolor=Brunette eyecolor=Blue measurements=34B 24 34 height= 5 ft 8½ inches ( 1.74 m ) weight= dress size= homepage=Paula Hamilton (born… …   Wikipedia

  • British Fashion Council Hall of Fame —    An award given by the British Fashion Council to designers who have made a major contribution to British fashion and the British fashion industry. Some recipients of the prestigious award were Zandra Rhodes, Mary Quant, and Sir Hardy Amies …   Historical Dictionary of the Fashion Industry

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